SOCIAL VIDEO NEWS

THE WEEK’S DIGITAL-FIRST CONTENT NEWS

Lessons learned from building a niche YouTube channel
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Why micro dramas exploded in China, and what happens when the West catches up
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Niche work if you can get it
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Channel 4 unveils roster of young digital first talent

Channel 4 unveils roster of young digital first talent

In 2022, Channel 4 announced that it was on the hunt for fresh faces as part of its digital talent search – aimed at nurturing up and coming talent as well as finding the future faces of unscripted content. This week, C4 unveiled four young digital first stars. Each...

Gleam Futures signs up interiors influencer Toby’s Home

Gleam Futures signs up interiors influencer Toby’s Home

Talent agency Gleam Futures has added UK-based interior designer Toby Perryman-Payne, known to his growing fanbase as Toby’s Home, to its digital first roster. Unveiling its new signing, Gleam said: “A practicing interior designer, Toby has perfected the art of making...

BBC Studios launches ad sales function

BBC Studios launches ad sales function

BBC Studios’ social team has launched a bespoke in-house ad sales function to drive revenue across social platforms including YouTube and Snapchat. According to BBCS, the new ad solution means advertisers can now directly align with 90+ premium BBC Studios’ social...

Aux Mode provides free to use YouTube Shorts revenue calculator

Aux Mode provides free to use YouTube Shorts revenue calculator

Content monetisation, insights and IP protection consultancy Aux Mode has created a free to use calculator that shows how much money creators should in theory be making under YouTube Shorts’ recently launched monetisation programme. According to Aux Mode, based on the...

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