Musk tasks Yaccarino with transforming Twitter into everything app X
Tech entrepreneur Elon Musk has finally found a CEO for Twitter, six months after he seized control of the social media platform. Taking up the hot seat at the end of June is Linda Yaccarino, former head of advertising at Comcast-owned NBCUniversal. When Yaccarino...
Meta explores new performance-based payment model for creators
Meta has announced plans to update and expand its Ads on Reels test, a move that it says will “make it possible for more creators to earn money for their engaging reels”. The move comes as leading social media platforms look for ways to build attractive monetisation...
LADbible study shows huge shift in Gen Z media usage and attitude to influencers
New research from digital first publisher LADbible Group has revealed that nearly half of Gen Z aren’t planning beyond the next 6 months. Based on a survey of 2000 18-24 year-olds, LBG found that Gen Z favour short-term planning over long term life events “to...
Passion doubles down on digital by moving UpStream
Tinopolis-owned content sales arm Passion Distribution has launched UpStream Media, a new business focused on digital rights management and digital growth opportunities, with the aim of maximising the value of content for clients and partners. Having built a roster of...
Proposed rescue plan values Vice Media Group at $300-$400 million
Latest reports suggest that a rescue plan is being worked out for Vice Media Group, which last week was revealed to be on the verge of bankruptcy. Under the terms of the proposed deal, the company would be worth $300-$400 million – less than a tenth of its peak...
Musk tasks Yaccarino with transforming Twitter into everything app X
Meta explores new performance-based payment model for creators
LADbible study shows huge shift in Gen Z media usage and attitude to influencers
Passion doubles down on digital by moving UpStream
