Digital entertainment specialist Objekt has appointed Giacomo Brunelli as a YouTube focused Creative. Reporting to co-founder and creative director Bart Frank, Brunelli will conceptualise and execute platform-native content, strengthening Objekt’s offering for “YouTube-first” clients like Channel 4.0 and boohooMAN.
Objekt said Brunelli’s role is integral to the company’s mission “to create entertainment that punches through this noisy world for digital audiences”.
Brunelli joins from SB Media where he helped launch YouTube formats that drew tens of millions of views and delivered campaigns for clients like Waymo (Google) and Continental Tyres. Previously at LADbible, he drove 200% audience growth by re-launching the Snapchat show Food Coma. While at Future / Barcroft, he helped launch over ten influencers on the ‘Truly’ channel and produced for US-broadcast TV shows.
Frank said: “Giacomo brings a profound understanding of the digital landscape from his time at the forefront of social publishing. An innate knowledge of YouTube is essential today, and as we continue our heavy push towards innovative YouTube production for brands and partners, Giacomo’s expertise is a valuable addition.”
Brunelli added: “What drew me to Objekt was their ambition. The work is visually sharp, and there’s a clear appetite for carving out a space in the digital-first entertainment world. I’m looking forward to helping Objekt become a true leader in the digital entertainment space, by making standout content with the team.”
Objekt was founded in 2014 and is enjoying a period of significant momentum. It was recently shortlisted as Agency of the Year at the 2025 Digital Video Awards and saw its original format Clone Heads acquired by Banijay Entertainment.
