Nippon TV-owned ClaN Entertainment, a Tokyo-based division which specialises in the creator economy, has unveiled three major global initiatives.
The first is a new virtual YouTuber (VTuber) project called Izigenia (pictured), which launches globally in spring 2026 on YouTube, Twitch, and other platforms.
According to ClaN, Izigenia is a VTuber project created with world fans in mind. Just as manga, anime, and video games have won the hearts of fans around the globe, ClaN Entertainment seeks to share Japanese culture using virtual avatars that people can identify with personally no matter where they are or what language they speak.
ClaN said Izigenia is “a new genre of entertainment where each talent can be their own incredible, one-of-a-kind personality. Even though they’ll be speaking mostly English so everyone can join the party, the project will also integrate Japanese and other languages to ensure a genuinely international experience”.
To support the rollout of Izigenia, ClaN has launched a global search for talent who can bring its VTuber characters to life. The auditions run until July 31 at 23:59 (PST). The auditions welcome applicants of all ages, genders, and nationalities who can communicate effectively in English. Selected talents will debut as Izigenia VTubers with full production, management, and streaming support from ClaN.
ClaN said it will “provide extensive creative and financial support to enable our talents to concentrate on content creation and performance excellence. Izigenia covers all fundamental production costs, including professional character design development and Live2D model creation. Additionally, we supply necessary equipment such as high-performance computers, professional-grade microphones, and mobile devices, tailored to each talent’s specific requirements and streaming needs”.
The second is the expansion of its creator support business to international markets. Regarding this initiative, ClaN will build on the success of its multi-channel network C+ in Japan, working alongside Sanrio to deliver comprehensive support for creators worldwide. The platform aims to help creators navigate global markets and build sustainable careers across different regions and platforms.
C+ Global will provide creators with “specialised support services to address operational challenges. The platform offers dedicated assistance for YouTube-related technical issues, handles online harassment situations, and provides guidance on merchandise development and music production processes.”
Finally, ClaN is taking its VTuber marketing business global. The company has already worked with Huel Limited, a UK company, on several VTuber promotional campaigns. ClaN plans to build more partnerships with international brands and connect creators with projects that match their skills and interests. These marketing services focus on what works in today’s social media landscape, with VTubers at the centre of different campaign types. ClaN develops each plan based on what clients need.
