Digital-first documentary maker Niko Omilana’s latest film I Exposed Racists In London has smashed through the 5 million views mark after just five days on YouTube.
The 30-minute film tells the story of how Omilana disguised himself as a white man using prosthetics (pictured) and then infiltrated the Tommy Robinson-orchestrated Unite The Kingdom March on September 13, 2025. Once on the march, he used undercover filming techniques to record extreme racist language and abuse.
Praising the film on LinkedIn, Spirit Studios co-founder Matt Campion said the film is proof that powerful storytelling doesn’t need a huge budget. He added: “Omilana’s documentaries regularly hit 10 million views. That’s an audience most broadcasters would struggle to command, especially with younger viewers. So the question is: do broadcasters need creators like Niko, or do creators like Niko even need broadcasters anymore?”
Omilana’s YouTube channel has 8.14m subscribers. His videos combine social-first style storytelling and outrageous pranks with hard-hitting political insights – often generating large audiences. I Opened A Fake McDonalds secured 27m views while How I Won The London Mayor Election attracted 19m.
He is also part of popular creator collective The Beta Squad and is set to appear in the 2025 edition of Celebrity Traitors on BBC1 (starting on October 8)
