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Women 35+ driving YouTube microdrama engagement, Digital i research finds
Content creator Tom Scott back with a new project after two-year hiatus, debuts show on Nebula
Waitrose launches YouTube series Food Lovers Uncut, featuring Connor Swindells in episode one
Little Dot to deliver digital-first strategy for Mister Rogers’ Neighbourhood
Media group Global appoints Craig Hunter to lead podcast/digital division
Vodcasting in focus: Companionship, brands, and why ‘dog formats are the next big thing’
Podcasting may have started as an audio medium, but it is fast becoming a powerful video format with surging viewership on YouTube, Spotify and other digital platforms. A session at TellyCast’s Digital Content Forum 2025 today examined the financial and creative...
AI’s real challenge for humans: ‘If you’re not great, AI can do it better’
Sora, Veo, Moonvalley, Runway, Synthesia... The list of GenAI video tools disrupting the production world gets longer by the month. And the arguments they spark around copyright, moderation and the value of human creativity continue to rage too. At TellyCast’s Digital...
Micro dramas will be more than romance: ‘There will be other formats and genres in this space’
Micro dramas have been the talk of the digital content and TV industries alike this year, especially since reports that these formats are already a $7bn annual business in China. These short-form scripted dramas are designed for snacking on mobile phones, but also...
Hot takes on social branded content: ‘Bad content exists with or without AI!’
What’s next for social branded content? A session hosted by Fan Club at TellyCast’s Digital Content Forum 2025 today mulled a collection of hot takes, with a panel tasked with agreeing or disagreeing with each – and saying why. Fan Club’s Sonny McLean moderated the...
The rise of the creator collective: ‘A rising tide lifts all boats’
Creator collectives like Sidemen and Beta Squad are disrupting the digital-first landscape, and making waves in the traditional broadcast world too. A panel at TellyCast’s Digital Content Forum 2025 today explored the trend. Moderator Maxime Rozencwajg of OK Cool...
Secrets of the Sidemen: ‘You have seven creative directors that make calls across everything!’
From humble beginnings on YouTube, creator collective The Sidemen have built a media empire, with 50 staff and around 40 regular freelancers producing 11 videos a week – and bigger projects. Unscripted competition Inside has become a worldwide franchise, taking...
The Wit showcases the hottest digital-first formats of 2025
Giant balls. Lego challenges. America's most racist town. All featured in the digital-first formats shown off by The Wit’s Caroline Servy at TellyCast’s Digital Content Forum 2025 this morning. It was a compelling showcase of the newest, most creative work that has...
YouTube is starting to reshape television: Enders Analysis explains how
Whisper it quietly, but the boundary between YouTube content and broadcast television gets blurrier by the year. YouTube formats are getting longer, with higher production values. Meanwhile, broadcasters are increasingly active on the platform, rubbing shoulders with...