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Fawkes Digital secures content creation task for Good Food Tasted

Fawkes Digital creative director and founder Lucy Smith has announced a new partnership with Immediate Media brand Good Food to produce a slate of original entertainment formats for its newly launched channel, Good Food Tasted. The first commission under the...

The re-creator economy

TV’s heavyweights used to be depicted as slow to grasp the digital opportunity but now they are key players on social platforms, monetising their IP and forging alliances with creators. The television industry’s big beasts are no strangers to digital media. But for...

The strategy behind the launch of Good Health by Good Food

Launched three decades ago, Good Food has become the UK’s biggest food media brand thanks to its ability to diversify across platforms without diluting its core offering – trusted food expertise. So why move into health, seemingly a world away from buttercream icing...

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