NEWS & FEATURES
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Tommy Fleetwood, England’s top male golfer, launches YouTube channel ahead of US Open
MLB Baseball forges alliance with digital-first studio Jomboy Media
WPP Media says more than half of content-driven ad revenue will come from social in 2025, as UGC overtakes professional production and AI surges
TikTok plans to increase UK workforce to 3000 amid increased investment
Job opportunity | Head of Formats
True Crime, TikTok and Test-and-Learn: How Hearst Networks UK is Redefining Digital-First Content
In an era where social video rules the screen, Hearst Networks UK is emerging as a quiet force in digital-first storytelling - particularly across the booming true crime and history genres. Led by digital commissioning editor Sam Pearson, the broadcaster - formerly...
Starbucks to employ two creators to travel the world and tell its story
In what is becoming something of an industry trend, Starbucks has announced that it is looking for “two Global Coffee Creators - coffee-obsessed storytellers to travel the world and capture the craft that goes into every cup of Starbucks coffee”. Hopeful candidates...
MrBeast appoints TikTok’s Beau Avril to head media and partnerships
Social media entreprenuer MrBeast has named digital platform veteran Beau Avril as his new senior vice president and global head of media & brand partnerships. Speaking via LinkedIn, Avril said: “After an incredible journey on the global product solutions &...
Spud Gun Studios’ Mashed is named Social Video Channel of the Year – Independent Studio at the TellyCast Digital Video Awards
Spud Gun Studios’ Mashed has been crowned SOCIAL VIDEO CHANNEL OF THE YEAR – INDEPENDENT STUDIO at the first-ever TellyCast Digital Video Awards. It’s the channel’s latest award of the night having already scooped Comedy Channel. The award was presented during a...
Bluey YouTube channel named Best Kids Channel at TellyCast Digital Video Awards 2025
The winner of BEST KIDS CHANNEL at the 2025 TellyCast Digital Video Awards is The Bluey YouTube Channel from BBC Studios Digital Brands. Presented during a ceremony at The Londoner, Leicester Square, this award recognises excellence in social video channels dedicated...
Strong Watch’s People Are Deep is named Best New Channel at TellyCast Digital Video Awards 2025
The winner of BEST NEW CHANNEL at the TellyCast Digital Video Awards is People Are Deep from Strong Watch Studios. Presented during a ceremony at The Londoner, Leicester Square, the award focused on effective launch strategies, and the ability to quickly build and...
Sidemen’s Inside named Best Reality Format at inaugural TellyCast Digital Video Awards 2025
The winner of BEST REALITY FORMAT at the first-ever TellyCast Digital Video Awards is Inside from Sidemen Entertainment. Presented during a ceremony at The Londoner, Leicester Square, judges of this category were looking for formats that showcased authentic,...
Spud Gun’s Mashed named Best Comedy Channel at TellyCast Digital Video Awards 2025
The winner of BEST COMEDY CHANNEL at the TellyCast Digital Video Awards is Mashed from Spud Gun Studios. Presented during a ceremony at The Londoner, Leicester Square, this category attracted a wide spectrum of finalists - reflecting the fact it is open to both...