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4Creative uses GenAI to create promo for Open House: The Great Sex Experiment
Channel 4’s in-house agency 4creative is promoting the new series of Open House: The Great Sex Experiment with a campaign brought to life by GenAI. Open House explores whether monogamy is an outdated concept in modern relationships, following previously monogamous...
“You Won’t Need a Crew to Make a Hit Show” – How Eline van der Velden Is Rewriting TV’s Production Playbook
Eline van der Velden has always been ahead of the curve. From performing arts school to a physics degree at Imperial, from Dutch TV to selling her own BBC Three show, she’s blended creativity and science in a way that now makes total sense. Because van der Velden’s...
‘Entrepreneurial creators’ making 25% more revenues than social-first creators, says Kajabi report
A new report from creator commerce platform Kajabi has revealed a major shift in the creator economy, with digital-first creators increasingly adopting an entrepreneurial mindset. This shift to what Kajabi calls ‘creator commerce’ has seen creators seek to fully own...
“Be Proudly One Thing”: Channel 4.0’s Evie Buckley on Digital Success, New Commissions, and What She Wants from Indies
Evie Buckley’s role at Channel 4 puts her at the sharp edge of digital commissioning. As Digital Commissioning Editor and Channel 4.0 lead, she’s shaping one of the UK’s most exciting youth content brands - one that fuses bold ideas, creator talent, and data-first...
Netflix looking “everywhere” for next generation of “great creators”
Streaming platform Netflix has just released its results for Q1 2025 and claims to be off to “a good start”. Revenues and operating income grew 13% and 27% year on year, respectively. Both were ahead of guidance due to slightly higher subscription and ad revenue and...
Consumers want brands to use next gen video solutions, says Idomoo
A new study from Atomik Research, commissioned by Idomoo, has revealed that 78% of consumers want brands to use video more, but brands are falling short. Based on 2510 respondents in the UK and US, Atomik/Idomoo’s 2025 State of Video Technology report survey found...
Sidemen launch ice cream range in partnership with Brakes
YouTube stars the Sidemen have extended their range of ancillary products, launching a new range of ice cream products under the fast-growing Sides brand. Already, the collective have launched restaurants, cereals, frozen products and more. The group, which has around...
TikTok backs London Breeze Young Black Filmmakers Fund
Social platform TikTok is partnering with London Breeze Film Festival to support black British filmmakers via a new initiative called the Young Black Filmmakers Fund. The Fund will give young filmmakers an opportunity to pitch their short film scripts, secure funding,...