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Mako Studios and Childsplay Clothing launch digital-first platform PlayKind
Bloomberg Television and Originals join YouTube TV subscription platform
vidIQ partners with TellyCast to offer exclusive YouTube audits at the Digital Content Forum
SWNS studio Creatorville appoints The Times director of video Jon Eastman as creative director
VA Media unveils five new scripted and unscripted YouTube channels
From a 19-second clip about elephants to 20 billion videos…
To celebrate its 20th birthday, YouTube has revealed that over 20 billion videos have now been uploaded to the video sharing platform. From the 19 second trip to the zoo that started it all (see image), the platform has now played host to a myriad of content offerings...
Cowshed Serves Up New YouTube Cooking Series
Cowshed Ventures has unveiled its latest social video original, Fed Up, a spicy new cooking show hosted by creators Shannon Langdon and Mia Monaghan. The unscripted food-meets-confession format promises unexpected flavours and unfiltered stories, with weekly episodes...
Ryan Trahan on course for 10m YouTube views with dollar doubling stunt
YouTube creator Ryan Trahan (19.7m subs) is closing in on 10m views for his latest programming stunt ‘How Many Days Can I Double $1?’ At time of writing, he is up to 9.4m views – just 11 days after dropping the 75-minute digital first production. Trahan captured...
Quintus Studios commissions new digital-first doc series ‘Pirate Coasts’
Quintus Studios, the international factual distributor and AVOD channel owner, has commissioned a new original documentary series exploring piracy and maritime crime. Titled Pirate Coasts, the series will debut on Free Documentary, Quintus’ flagship YouTube channel...
Lionsgate hires Westbrook’s Haugen to step up digital content strategy
US studio Lionsgate has appointed Westbrook Media’s Brad Haugen to head its digital strategy. As executive VP, digital strategy & growth, Haugen’s expansive remit will be to develop content production and marketing on digital platforms. Commenting on his...
4Creative uses GenAI to create promo for Open House: The Great Sex Experiment
Channel 4’s in-house agency 4creative is promoting the new series of Open House: The Great Sex Experiment with a campaign brought to life by GenAI. Open House explores whether monogamy is an outdated concept in modern relationships, following previously monogamous...
“You Won’t Need a Crew to Make a Hit Show” – How Eline van der Velden Is Rewriting TV’s Production Playbook
Eline van der Velden has always been ahead of the curve. From performing arts school to a physics degree at Imperial, from Dutch TV to selling her own BBC Three show, she’s blended creativity and science in a way that now makes total sense. Because van der Velden’s...
‘Entrepreneurial creators’ making 25% more revenues than social-first creators, says Kajabi report
A new report from creator commerce platform Kajabi has revealed a major shift in the creator economy, with digital-first creators increasingly adopting an entrepreneurial mindset. This shift to what Kajabi calls ‘creator commerce’ has seen creators seek to fully own...