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Micro dramas will be more than romance: ‘There will be other formats and genres in this space’
Hot takes on social branded content: ‘Bad content exists with or without AI!’
The rise of the creator collective: ‘A rising tide lifts all boats’
Secrets of the Sidemen: ‘You have seven creative directors that make calls across everything!’
The Wit showcases the hottest digital-first formats of 2025
BBC Studios launches Bluey Dancealongs digital series
BBC Studios has unveiled a new digital series to support its global kids franchise Bluey. Entitled Bluey Dancealongs, the social video series will see Strictly Come Dancing professional Dianne Buswell star in a series of five dance videos, each of which will be based...
Channel 4 drops Virgin Island extension series Just The Tips on YouTube
Channel 4 has launched a digital extension series for its linear show Virgin Island. The YouTube first series is called Just The Tips and stars Chris Hall and Rebecca Goodwin (pictured). The first episode (15 minutes) is now live on the platform. Just The Tips...
C4 digital commissioning editor Joe Churchill steps down after four years
Channel 4 digital commissioning editor, branded, Joe Churchill has revealed that he is leaving the media company after four years. His departure comes just a few days after 4Studio managing director Matt Risley also announced plans to move on. Churchill said it has...
Samsung content initiatives power growing interaction between Connected TV and creator economy
One of the biggest beneficiaries of the Connected TV (CTV) revolution is Korean tech giant Samsung, which has used CTV to reinvent itself as a global content platform. The company underlined how far it has come at this month’s IAB NewFronts event, where it unveiled a...
Ben Silverman’s Propagate acquires digital talent agency Parker Management
Propagate Content, the production & talent studio founded by Ben Silverman and Howard T. Owens, has acquired Parker Management, a leading digital talent agency founded by Lindsay Nead (pictured). According to those involved, the deal “cements Propagate's position...
Topjaw’s Jesse Burgess to host Studio Ramsay Global series for AppleTV+
Jesse Burgess, co-founder of travel and food YouTube channel Topjaw, is to host an eight-part doc series for AppleTV+, the latest example of a streaming platform recruiting creator talent. Entitled Knife Edge: Chasing Michelin Stars, the series is being produced by...
Breaking News: Matt Risley to step down as 4Studio MD
Matt Risley announced today that he is stepping down from his role as MD of 4Studio “after five and a half brilliant years”. Risley will leave the studio later this year. An industry thought leader who has made regular appearances at the TellyCast Digital Content...
Kai Cenat launches Streamer University event for creators – 1 million apply
Social media star Kai Cenat is making good his promise to launch a “Streamer University”. In a lavish 3-minute video inspired by Harry Potter’s Hogwarts, Cenat invited aspiring content creators to “Enroll Now”. Within minutes, around one million people are reported to...