Former NASA engineer turned social media star Mark Rober is the latest high-profile creator to strike a deal with global streaming platform Netflix.
According to Netflix, Rober will launch a new kids & family competition series in 2026; to be produced by his company, CrunchLabs, in partnership with Kimmelot, Jimmy Kimmel’s production company. In addition to the new show, Rober will bring some of his most beloved, ambitious, and informative experiments to the platform.
Rober said: “I love turning learning into a game, basically hiding the vegetables in the dessert, and now it’s a full-on competition game show. And teaming up with Netflix and Jimmy Kimmel to make this happen? This is gonna be epic!”
Kimmel added: “My kids love Mark Rober, and so do their parents. Mark’s videos are so clever and inventive, it’s easy to forget that they’re educational, too. We can’t wait to introduce one of the best and brightest creators to Netflix.”
Rober’s current has more than 76m followers across social platform – having posted his first viral video in 2011. He later founded CrunchLabs, described as “a Willy Wonka factory for engineering,” which spawned a virtual camp and a hands-on STEM subscription box that teaches kids to think like engineers.
“Mark Rober’s unique approach to STEM learning inspires all ages — his storytelling is infectious. When my son and daughter spot a new Build Box at our doorstep, we know that an amazing adventure awaits. Collaborating with CrunchLabs and Kimmel on a competition series for kids is going to be next level and sure to earn me father of the year,” said John Derderian, Netflix VP series, animation, kids and family.
Picture of Mark Rober by Ora Dileonardo/Tudum
