Digital monetisation firm Merzigo has unveiled an agreement with media powerhouse Steve Harvey Global, under which it will manage SHG’s Vault Empowers YouTube and Facebook channels. Merzigo said its role is to “maximise international fan reach, engagement, and revenue for the personal growth and entertainment platform”.
The Vault Empowers platform features Vault Empowers Talks, hosted by Brandi Harvey, a weekly series of in-depth conversations with trailblazers and industry leaders spanning topics from holistic wellness and personal growth to entrepreneurship, leadership, and business strategy. The channel is designed to equip individuals with the knowledge, perspective, and practical tools to advance personally, financially, and professionally.
The agreement follows Steve Harvey Global signing a multi-year, multi-channel partnership with Merzigo in 2025. The initial agreement saw Merzigo take over management of The Official Steve Harvey YouTube channels optimising assets including behind-the-scenes clips, motivational moments, classic talk show highlights, comedy segments and inspiring stories.
Merzigo started operating The Official Steve Harvey YouTube channel and Facebook page in April 2025, with the channel now reaching over 2.9 million subscribers with watch-time up +407%, and the Facebook page reaching 2.62 billion views marking an increase of +241% in views and +198% in interactions since the partnership began.
“Vault Empowers was created to help people step fully into their potential,” said Brandi Harvey, host and executive producer of Vault Empowers Talks. “Through powerful storytelling and dynamic dialogue, we aim to connect with audiences in ways that captivate and uplift. This partnership enables us to scale that impact while remaining anchored in intention and purpose.”
Dilip Bala, managing director, The Americas, Merzigo said: “Steve Harvey is an internationally recognisable icon of television whose talent has made him a favourite across generations and geographies. It is a huge privilege and responsibility to take this giant of broadcasting to new audiences, and we are excited to be charged with the success of Vault Empowers.”
“We initiated this partnership with a vision to expand our global digital footprint,” said Christel Sicé, executive at Steve Harvey Global. “Given the strong momentum of the collaboration, expanding the partnership to include Vault Empowers was a natural next step – allowing us to deepen fan engagement, broaden our international reach, and further strengthen the Steve Harvey Global brand portfolio.”
Merzigo manages over 5,000+ YouTube & Facebook channels in over 30 languages with more than 13 billion views monthly. It provides management, production, distribution and IP protection services to its clients worldwide.
