Live Nation has backed Creator Nation, a new company co-founded by Scott and Alexis Fisher that plans to acquire and grow creator-management firms and related businesses. The company will support creators across content, commerce, brand partnerships and live experiences. It has secured a capital commitment from Live Nation, with its first acquisitions expected in the coming months.
The Fishers will lead Creator Nation with their own team, drawing on Live Nation’s resources and experience to support creators and portfolio companies. Recruitment is underway across creator strategy, commerce, touring, data, operations and marketing. “Creators have proven they can build enormous audiences, but the infrastructure around them has not always kept pace,” said Scott Fisher, co-founder of Creator Nation. “We’re building Creator Nation to give creators and the teams supporting them the resources to turn that influence into businesses designed to last.”
Scott Fisher founded Select Management Group and led it through its full acquisition by Propagate Content in 2025. According to the announcement, Select’s roster spans more than 500 creators with a combined audience of over one billion.
Alexis Fisher founded Timeline Management, working across music and creator management, branding and touring. Its live projects have included the Dallas Cowboys Cheerleaders, the cast of The Secret Lives of Mormon Wives and Gracie’s Corner. Timeline, which has been backed by Live Nation since 2024, will continue to operate separately from Creator Nation. “Bringing creator-led shows to the stage showed us how a strong relationship with fans can open the door to entirely new opportunities,” said Alexis Fisher. “Creator Nation gives us a platform to do that for many more creators, across every part of their business.”
In an interview published on Live Nation’s website, Scott Fisher described how the pair’s experience would inform the venture: “We see the same opportunity from different angles. I think about building the businesses around a creator, and Alexis thinks about deepening their connection with fans. Together, that’s the whole picture.”
Creator Nation will also work directly with brands and marketers on partnerships and campaigns involving creators and its future portfolio companies.
“Creators are increasingly building careers that look a lot like broader entertainment businesses, with opportunities across content, live, brands and commerce,” said Michael Rapino, president and CEO of Live Nation Entertainment. “Scott and Alexis understand how to help talent build those businesses for the long term, and we see a lot of opportunity to support that growth.”
Earlier this year, Live Nation partnered with Platform Media and Creative Artists Agency on a UK theatre tour for hit podcast Joe Marler Will See You Live.
