Little Dot Studios has announced the appointment of James Loveridge and Robbie Spargo as co-managing directors of its newly united agency business.
LDS said that this strategic move “follows a year of significant growth for the company and underscores its commitment to internal mobility and delivering high-quality, audience-first content and strategic digital expertise across all its service areas”.
Reporting to Dan Jones, CEO of Little Dot Studios, Loveridge and Spargo will take on an expanded remit and jointly lead the client-facing social media agency division, as well as the internal production studio and paid media strategy/planning functions.
This combined agency business comprises over 200 UK-based staff out of the global 500-strong workforce, serves hundreds of clients (including Netflix UK, NBCUniversal, Prime Video UK, Warner Bros. Discovery, The FA and Team GB), and manages 1000+ channels across social platforms, generating 11.2bn organic views per month.
“The promotion of James and Robbie to co-managing directors is an acknowledgement of the immense talent we have within Little Dot Studios and our strong belief in internal growth,” said Jones. “Their combined leadership will enable us to be even more agile in responding to market demands and client needs, while continuing to deliver the exceptional work our clients expect. This move also highlights our expanded capabilities beyond traditional entertainment and sports, as we look to apply our deep digital understanding to a broader range of clients.”
Little Dot Studios (All3Media company) operates as a social media agency and one of the world’s leading YouTube specialists. As part of its offering, it operates a multi-platform, multi-format production company, specialising in creating everything from original long-form broadcast-quality film and TV and award-winning podcast series to short-form reactive social content and live streams. Additionally, Little Dot Studios owns and operates a digital media network, Little Dot Channels, incorporating a global network of over 135+ channels across social platforms and six FAST channels.
Pictured: Robbie Spargo (left) and James Loveridge
