YouTube has launched a new creator-focused series, The Brand Deal Desk, aimed at helping creators build skills and confidence around brand partnerships on the platform.
The Brand Deal Desk debuted on the YouTube Creators channel today (May 27), with additional episodes scheduled to roll out weekly.
The five-part series is hosted by creators Max Fosh, Erin White and Grace Andrews, and is set in a stylised office environment designed to explore different aspects of brand collaborations in an accessible format.
Across the series, the hosts discuss topics including increasing visibility with brands, navigating negotiations, sharing performance reporting and building longer-term commercial relationships. The programme also highlights tools available through YouTube Creator Partnerships within YouTube Studio.
The series was originated and produced by Little Dot Studios, with creative led by creative director and exec producer Kate Vogel and director Oliver Warren. Guest contributors include creators Nella Rose, Talia Mar, Khalid Al Ameri and Andong, alongside industry figures including Jordan Schwarzenberger and Becky Owens.
LDS director of production Hal Arnold said: “Creators today are building sophisticated media businesses, but navigating brand partnerships can still feel opaque, particularly for emerging talent trying to turn audience success into sustainable revenue.”
According to Arnold, The Brand Deal Desk was designed to demystify that process in a way that feels useful, entertaining and creator-first. “We wanted to create something that didn’t just explain the mechanics of brand deals, but reflected the realities of creator culture and the ambition of modern YouTubers.”
Little Dot Studios will also produce a live episode from the YouTube stage at Cannes Lions International Festival of Creativity, focused on a real-world case study.
