Social video giant LADbible Group has announced a dedicated UK version of Betches – the multi-platform entertainment brand for millennial and Gen Z women.
Founded in the US by women, for women, Betches has been a key player in women’s media for over 14 years. In 2023, it was acquired by LBG, and has expanded its offerings to a full-scale entertainment platform, spanning a full suite of video, editorial, podcast, newsletter, live events, brand partnerships and social content.
Betches UK will bring Betches’ distinctive voice to British audiences across TikTok and Instagram, expanding on the brand’s status as a leading cultural conversation driver. An extension of the US-based Betches brand, which has millions of followers, LBG said the UK launch “represents a strategic move to localise and amplify the brand’s voice through a British lens, creating a large-scale humour brand for UK women.”
With a dedicated editorial and social team based in the UK, Betches UK will deliver daily content that reflects the real lives, conversations, and humour of British women – from entertainment and pop culture trends, women’s interests and issues, comedy, travel and much more. The UK launch also creates an opportunity for advertisers and partners to engage with a sought-after demographic of millennial and Gen Z women.
Solly Solomou, CEO and founder of LADbible Group, said: “Betches has built a powerful cultural presence in the US, disrupting internet culture for over a decade and resonating with a new generation of women. Bringing it to the UK reflects our ambition to grow distinctive, community-led brands with global relevance in an authentic way. We’re confident it will become a go-to destination for British women.”
Aleen Dreksler, CEO and co-founder of Betches (pictured), said: “Expanding Betches to the UK speaks to our goal of being an international brand and global entertainment leader in content for women. We already have so many UK fans and, with the support of LBG, we are thrilled to bring the Betches brand directly to British women as authentically as possible while building new exciting global partnerships.”
