The winner of the INDUSTRY PIONEER accolade at the inaugural TellyCast Digital Video Awards is LADbible Group.
Revealing the winner at The Londoner, Leicester Square, The Drop’s contributing editor Andy Fry told guests: “In a room full of innovators, LADbible Group stands out as a role model for the industry, in terms of creativity and commercial resilience. Like so many in this business it started small – as a meme on Facebook. But through an astute mix of organic growth and acquisition, it has built a global audience approaching a billion, with avid and engaged fans around the world.”
Among its many achievements, LBG has perfected social video production, building a studio that identifies great stories and talent, creates cost-effective content and configures it for every digital platform. The company’s many social video hits include Minutes With and Agree To Disagree. But it has also excelled in branded content and delivered social good campaigns including Trash Isles and Blood Without Bias.
