Manchester-based digital media business KOMI Group has appointed Nick Jennings as SVP of special projects. Jennings brings extensive North American experience to the role, marking KOMI’s strategic expansion into the region.
In his new role, Jennings will drive KOMI Group’s content strategy across platforms and identify new monetisation opportunities to maximise value for KOMI and its influencer talent. He will guide KOMI’s acquisition of social media pages to help propel the business’s ambition of building the most engaged digital audiences in the world.
With more than 14 years of experience, Jennings has led high-impact audience strategies for both start-ups and global media brands, including the New York Times. He spent three years at creator development company Collab as director of audience, overseeing a network of 200 content creators and helping to strategically grow their audiences. Most recently, at creator growth platform Jellysmack, he led the YouTube strategy for top-performing channels, driving a 23% revenue increase.
Sam Lenehan, group managing director at KOMI, said: “Nick has a deep understanding of digital media, the creator economy and the US market. His expertise makes him the ideal person to help drive the next phase of our international growth as we continue building the world’s most engaged digital audiences.”
Jennings added: “It’s rare to find a media company with KOMI’s level of innovation, execution, and long-term vision. I’m thrilled to be working alongside Sam and Andrew, continuing to build on the momentum of the impressive growth they have achieved with KOMI so far, whilst maintaining a sustainable platform-agnostic model.”
Starting in 2016 as Facebook page, It’s Gone Viral, KOMI Group has grown into a global powerhouse comprising three divisions: KOMI Publishing, KOMI Talent, and ARK by KOMI. KOMI’s team manages a portfolio of 40 social media brands, generating 4bn monthly views and engaging 150m followers around the world.
