Zoo 55, part of ITV Studios, has unveiled a new partnership which will see ITV Studios content made available to Spotify users for the first time. The deal marks a continued expansion of video offerings on the platform, underscoring the opportunity Spotify presents for content owners looking to expand their reach to new audiences.
The partnership will see ITV Studios shows such as The Graham Norton Show, as well as VICE Studios’ series I Was a Teenage Felon and Dead Set on Life, become available to Spotify users. According to ITVS and Spotify, the deal represents “another major step in the evolution of video consumption on the platform”.
Chris Whiteley, managing director of Northern Europe at Spotify, said: “ITV Studios bringing such high-quality programming to our platform allows us to further enhance the user experience and provides our audience with even more reasons to engage with Spotify. It’s a testament to the growing appeal of video on our platform and our ability to connect leading content creators with millions of listeners and viewers.”
Graham Haigh, COO Zoo 55, said: “As vodcasts boom, these titles shine in both video and audio — and this is just the start of what we’ll bring to our fans on Spotify.”
