ITV has invested in health and fitness app The Body Coach, created by Joe Wicks. As part of ITV Adventures Invest, its Media for Equity investment fund, the media company will invest up to £3m in return for ad inventory across ITV channels and ITVX.
The Body Coach app is an all-in-one workout and fitness app packed with home workout sessions, HIIT workouts, pilates and yoga for beginners as well as a personalised meal planner and daily progress tools to keep users motivated.
Sheena Amin, director of ITV AdVentures, said the deal is “an exciting opportunity for ITV to support a brand transforming people’s approach to fitness and wellbeing.”
Nikki Wicks, CEO at The Body Coach, added: “This is a big moment for The Body Coach brand and kicks-off an exciting new chapter. This partnership gives us the opportunity to reach more people than ever, and hopefully inspire millions more people to get moving, eat better and ultimately live happier and healthier lives.”
Joe Wicks added: “I never imagined when I started my bootcamps in the park over 12 years ago that The Body Coach would grow into a brand reaching millions of people. This partnership with ITV feels incredibly special – not only as a major milestone for The Body Coach, but because it allows us to bring a positive, supportive message about health and wellbeing into millions of homes at a time when people need it most.”
