A new FAST (free ad-supported streaming TV) channel focused on French digital creators has launched in France. House of Creators, described as the country’s first TV channel dedicated to YouTubers, is available exclusively on Samsung TV Plus.
The multi-genre channel aggregates content from French creators spanning gastronomy, true crime, travel, science, lifestyle and entertainment. At launch, the service features 11 creators: L’Atelier de Roxane, Morgan VS, Louis-San, Noa, Claire, Liv, DrFeelgood, Tartin, Adem & Bilal, Les Gens d’Internet and Poisson Fécond. Between them the creators have generated billions of views on YouTube.
The channel is positioned as a generalist, family-oriented offering. “We’re betting on launching a generalist, family-friendly creator channel, perfect for watching together,” said Olivier Levard, president of House of Joy Studio – a digital-first studio that works with creators, producers and broadcasters on their digital strategies. “Betting on linear TV means scheduling the right creator and the right content at the right time. We approach our programming with the same care as models like TF1 or ITV1.”
House of Creators will be available via Samsung smart TVs in France for an initial three-month exclusivity window. “Creator-driven content is one of the priority development areas for Samsung TV Plus. House of Creators is exactly what we want to offer: local, compelling, authentic content already loved by millions of French viewers,” said Antoine Chotard, country lead France & MENA, Samsung TV Plus.
According to Levard, the channel will complement existing platforms. “House of Creators is not an alternative to YouTube,” he said, “it supports talents born on YouTube as they expand to other platforms. For those who don’t know them yet, it’s a gateway into their world. For those who already follow them, it’s a new way to find them from the couch, on the big screen, often together. We believe these audiences are additive.”
A broader rollout is planned for summer 2026, when the channel is expected to expand to additional connected TV platforms and selected internet set-top boxes.
Samsung TV Plus currently reports around 100 million monthly active users globally and offers over 4,300 ad-supported linear channels across 30 countries.
Further reading on this subject: Creators Move Into The Fast Lane
