Details are now emerging about media celebrity Holly Willoughby’s latest venture, with the former ITV breakfast presenter preparing to launch a new multi-platform lifestyle series on YouTube and social media later this month. The show is being produced by leading indie Hungry Bear Media (Gladiators, Michael McIntyre’s The Wheel etc).
Titled Holly Willoughby Together, the series is scheduled to debut on 28 July, with two episodes released each week across YouTube, digital streaming platforms and social channels. The project is built around five recurring strands – Talk Together, Cook Together, Look Good Together, Better Together and Hang Out Together – combining celebrity interviews, lifestyle content, advice and contributions from the public.
The programme is being filmed in a purpose-built studio featuring kitchen, dining and lounge spaces designed to support conversational and lifestyle-focused segments. Guests confirmed include Stanley Tucci, Katherine Ryan, Joanne McNally, Emma Bunton and Nicole Appleton, alongside campaigners, chefs and other experts.
The launch marks Willoughby’s most significant move into creator-led digital publishing following a career built primarily in broadcast television. The series has health technology company Voy attached as its founding brand partner.
The move reflects a broader trend of established TV personalities developing direct-to-audience formats on digital platforms, where creators have greater editorial control and can build businesses around video, social media and commercial partnerships.
