Media & entertainment group Global has launched Global Studios – a new division to house its video-first original podcast content. At the same time, it has also announced the acquisition of creator collective The Fella Studios.
Global said Global Studios will be home to its podcast slate, including The News Agents and My Therapist Ghosted Me, alongside shows from The Fellas Studios. These include The Fellas, Saving Grace, Pitchside and Bach & Arthur.
Global, which owns radio brands such as Capital, Heart, Classic FM and Radio X, said Global Studios will be “the ultimate one-stop-shop for creators, with best-in-class video and audio facilities, seamless distribution across all major platforms, and the unrivalled marketing power of Global’s radio, digital and outdoor network. From market-leading hosting and distribution powered by Captivate to data-driven insights and industry-leading monetisation via Dax, Global Studios will put creators and advertisers at the heart of a fast-growing, video-first podcast world.
The acquisition of The Fellas Studios, founded in 2021 by YouTubers Callum Airey (Calfreezy) and Joshua Larkin (TheBurntChip), marks the first deal under the Global Studios banner. In just a few years, The Fellas Studios has built some of the most talked-about Gen Z shows in the UK, reaching millions across YouTube, Spotify, Apple Podcasts and other social platforms. Each podcast has purpose-built studio sets that reflect its tone and personality.
Global founder Ashley Tabor-King said: “The launch of Global Studios marks the start of the next chapter of Global’s on-demand audio & video content growth, with creativity and quality at its core. Starting as we mean to go on, we’re delighted to welcome The Fellas Studios to the Global family. In less than five years, (Callum Airey, Elliot Hackney, Josh Larkin) have built the UK’s leading creator network, with ground-breaking, engaging shows and formats loved by millions.”
Global group CEO Simon Pitts added: “Global Studios will be the ultimate home for standout, video-first podcast shows, a place where creators can grow and brands can connect at scale. With world-class production, unrivalled distribution, and the full strength of Global’s marketing and commercial engine behind it, we’re building a launchpad for the next generation of media brands.”
Airey, CEO and co-founder of The Fellas Studios, said: Our partnership with Global will further strengthen and expand what we can deliver to the market. Their expertise and experience perfectly complement our strengths as we continue to scale and enhance our offerings. The future of this space is incredibly exciting, and with Global sharing our ambition and drive, we are confident about what lies ahead.”
