Fox Entertainment has launched Fox Creator Studios, a new digital-first division aimed at partnering next-gen creators to develop original formats, scalable franchises and global IP, as the company expands its strategy around creator-led entertainment.
The studio debuts with a food-focused vertical and an inaugural roster led by Gordon Ramsay, alongside digital culinary creators Rosanna Pansino, Jolly, Sorted Food, Food Theorists and Little Remy Food. Fox Creator Studios will leverage Fox’s production infrastructure, premium ad sales operation and global distribution network to fund, test and build content designed to travel across platforms and territories.
Positioned as a creative and commercial partner for digital-native talent, Fox Creator Studios is designed to help creators grow beyond social platforms by diversifying revenue streams, reducing algorithm dependency and developing franchise-ready IP that can live across linear, streaming and digital outlets.
“Creators are today’s production companies, storytellers, and superstars,” said Rob Wade, CEO of Fox Entertainment. “At Fox Creator Studios, we’re investing in creators, helping them develop IP and expanding their reach across every platform worldwide.”
The launch builds on Fox’s existing creator-related initiatives across the company, including Fox Corporation’s ad-supported streaming service Tubi, which has increasingly incorporated digital-first creator content into its broader programming mix. While Fox Creator Studios focuses on development and IP creation, Tubi serves primarily as a distribution and audience-reach outlet within the wider Fox ecosystem.
Tubi has reported steady growth in creator-led programming, with digital-first content on the platform now numbering more than 10,000 titles from over 100 creators. The streamer, which reaches more than 100 million monthly active users, has cited stronger retention among viewers who begin their viewing journey with creator content.
Fox Creator Studios’ initial focus on food builds on Fox’s relationship with Ramsay through Studio Ramsay Global. Ramsay, whose social footprint exceeds 115m followers, anchors a culinary ecosystem intended to scale across multiple platforms, with newer creators bringing distinct formats and younger audiences into the fold.
The broader food roster spans a wide range of styles and fan bases, from Rosanna Pansino’s baking-driven content and Jolly’s cross-cultural food explorations to Sorted Food’s challenge-led format, Food Theorists’ investigative approach and Little Remy Food’s short-form, trend-driven storytelling. Additional verticals for FOX Creator Studios are in development and expected to roll out in phases.
Pictured: Rosanna Pansino from her YouTube channel, which has 14.8m subscribers
