Fox Corporation streaming service Tubi has unveiled Tubi for Creators, a new programme designed to accelerate Tubi’s investment in bringing more original stories from creators to its audience of 100 million monthly active viewers.
Tubi for Creators encompasses Tubi’s previously launched fan-fueled studio, Stubios, a recently announced partnership with Kickstarter and, starting today, a new and scalable pathway for digital creators to bring content to the platform.
Six inaugural content creators have signed on to join Tubi for Creators, bringing more than 500 videos of episodic content – with more creators joining and thousands of videos coming to the platform in the coming weeks.
To lead the team that oversees Tubi for Creators and partnerships, former Vimeo exec Rich Bloom has been appointed as general manager, creator programmes & executive vice president, business development.
“We’re listening to our viewers and recognise their desire for more stories that reflect culture and talent from the digital world,” said Anjali Sud, CEO of Tubi (pictured). “Tubi is uniquely poised to bring the creator economy to Hollywood and expand the pathways for creators to succeed in long-form storytelling.”
On Bloom’s appointment, he added: “Rich has spent his career in video partnering and supporting creators, and I’m excited for him to accelerate our efforts to help more storytellers find their audience and bring stories to our fans.”
Bloom added: “I’m thrilled to join Tubi as they are committed to offering creators unique opportunities, creative freedom and importantly, an audience. Many creators today function like full-fledged production studios creating longer-form, episodic content that is a perfect fit for broader distribution and Tubi is the right partner to level-up their content and grow their audience.”
The creators joining the programme reflect Tubi’s growing younger, multicultural audience, with content that connects with passionate fandoms across horror, anime and comedy. Creators joining the programme include:
Dan and Riya: a Canadian YouTube duo best known for their hit series Beverly Valley High, where they portray a range of quirky high school characters, including Riya and Tootsie. Blending comedy, satire, and relatable teen drama, their channel has a devoted global fanbase of nearly 6 million followers across platforms. Their series Beverly Valley High will be available on Tubi.
FunnyMike: a multi-hyphenate entertainer—YouTuber, comedian, rapper, and entrepreneur—best known for his high-energy prank videos, viral comedic skits, and music releases. He has more than 30m followers across platforms, and his series Mr. Creepy Eyes will be available on Tubi.
Jubilee: founded by Jason Y. Lee, Jubilee has amassed 10m subscribers on YouTube and billions of views to date. Odd One Out, Ranking, Versus 1, and numerous Nectar series are now available on Tubi.
Kinigra Deon: a content creator known for her scripted series that blend comedy and drama, telling relatable stories with viral appeal. Her YouTube channel has garnered over 2 billion views, and she has built a digital empire rooted in culture, community, and creativity. Kinigra’s series Vampire Siblings, College Life, and The World Didn’t End When I Was 16 will be available on Tubi.
Mythical Entertainment: founded by Rhett McLaughlin and Link Neal (AKA Rhett & Link), Mythical Entertainment is home to an array of digital-first comedy, variety, culinary, and game shows that draw audiences comparable to their peers in broadcast and cable TV. Their YouTube channels have amassed 34 million subscribers and 14 billion lifetime views, plus 26 million followers across other social media platforms. Their hit food-focused interview show Last Meals, hosted by Mythical Chef Josh Scherer, will be available on Tubi.
Watcher: a digital media company and YouTube channel founded by Ryan Bergara, Shane Madej, and Steven Lim, dedicated to creating premium unscripted content that spans mysteries, the supernatural, history, and food. Known for series like Ghost Files, Mystery Files, and Puppet History, Watcher has built a loyal, global fanbase of over 3 million followers.
