FOX Advertising has made a strategic investment in The Lighthouse, part of the Whalar Group. At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, Fox said the will “further strengthen its commitment to creator-powered innovation and content creation”.
The Lighthouse is a studio and campus space designed for creators to collaborate and develop content. Fox said the investment will support the launch of a new IP initiative aimed at fueling creator-led franchises across its content portfolio. It added that the initiative “will give advertisers the opportunity to collaborate with creators around brand sponsorships and advertising inventory tied to new properties, as well as access to creator-led properties designed for maximum cultural relevance and creative impact.”
“At Fox, we see the future of entertainment and advertising will be driven by bold culture-shaping IP,” said Stephano Kim, chief strategy & operations officer, Fox Advertising. “Our investment in The Lighthouse signals our commitment to building original franchises with visionary creators who are redefining storytelling and influencing culture in real time.”
Jon Goss, president, The Lighthouse (pictured), said: “This partnership with FOX is a defining moment for The Lighthouse. We built this campus at the intersection of media, creativity, and culture, where the next generation of bold, creator-led IP can be imagined and launched. Together with FOX, we’re reimagining how creators and brands don’t just show up in culture, they help shape it.”
Whalar calls The Lighthouse an “in-real-life (IRL) creative campus and studio playground for the creator generation, offering creators an IRL platform to learn, make, and belong. With locations opening in Venice, CA (2024), Brooklyn, NY (2025), and London/EMEA (2026), the campuses are designed to empower and support career creators and creative professionals, providing a dynamic environment explicitly tailored to their needs. Each campus features state-of-the-art, mixed-use content studios and hosts impactful programming that empowers members to collaborate, learn, and grow their businesses within a thriving community”.
