The Footasylum Channel, created and managed by Cowshed, has secured the BRAND CHANNEL: SPECIAL RECOGNITION AWARD at the TellyCast Digital Video Awards.
Presented during a ceremony at The Londoner, Leicester Square, this is a judge-nominated award that shines the spotlight on a social video channel that has seamlessly combined compelling content with brand messaging.
Footasylum’s strategy centres on staying at the cutting edge of youth culture on YouTube. Regular interaction helps maintain a strong bond with the audience, making them feel like they are part of a community that shares their passion for streetwear and youth culture. In numbers, the channel secured 291m views on YouTube in 2023 and currently has 2.9m subscribers.
Footasylum Channel has ensured its content is entertaining enough to engage audiences while also delivering against brand objectives. A consistent and frequent posting schedule ensures that the audience feels connected to the brand and its influencers, integrating Footasylum into their daily lives.
Justin Crosby, chair of judges, said: “Branded content and branded channels is a dynamic and fast-growing sector. Footasylum and Cowshed have led the way – demonstrating how brands can ride the wave of social media culture.”
