MrBeast’s bid for domination of the global media business has taken another step forward with the drop of a new official trailer for upcoming kids animated series MrBeast Lab.
Due to launch in October 2025, the 2D series is linked to a collectable toy line, MrBeast Lab, created by Moose Toys. It is based in a 100-storey laboratory where an animated Mr Beast (real name Jimmy Donaldson) creates creatures and battles against shadow monsters. A 2-minute trailer was dropped on MrBeast’s YouTube channels this week and has already clocked up 353,000 views. As yet, there is no information on the number of episodes or their lengths, and it is not clear if the show will debut on YouTube or migrate to another platform. This may depend on whether the show is viewed primarily as a marketing tool to support the toyline.
Additional editorial details were provided on YouTube: “When Jimmy and his MrBeast crew discovered weird shadow monsters attacking Earth, he did what any YouTuber would – built a high-tech science lab underneath his studio. But 100 levels of insane experiments and creating all kinds of weird beasts to battle the shadowy invaders didn’t prevent him getting kidnapped. Jimmy is now trapped in his own high tech lair… Many battles await Panthar and Banana on their quest to save Jimmy.”
Donaldson continues to be a major presence on YouTube with his main channel drawing 417m subscribers. He also has a dedicated Beast Animations channel, which has amassed 7 million subscribers, despite only having one video – the new trailer. He has also broken into the streaming market with Amazon Prime’s Beast Games.
