Walt Disney-owned sports platform ESPN has signed up content creator Katie Feeney to create content across its social and digital channels.
The recent college graduate, who has amassed 14m social media followers, will contribute daily to ESPN’s social and digital efforts, including leading a refreshed approach to SportsCenter on Snapchat, which reaches over 9 million subscribers.
In addition, Feeney will deliver vertical short-form video content for an enhanced ESPN App, which launches in early autumn. Overall, her work “will complement ESPN’s existing roster of creators who specialise in real-time, social-native storytelling”.
“Katie has built an impressive and authentic connection with sports fans by blending access, personality, and Gen-Z culture in a way that feels fresh and engaging,” said Kaitee Daley, ESPN senior vice president, digital, social and streaming content. “Her perspective and creativity are a perfect match for how we’re reimagining coverage to meet fans where they are, and we can’t wait to see the energy she brings to ESPN’s daily coverage and live event moments.”
In addition to her role with ESPN Social, Feeney will make appearances on several of ESPN’s NFL and college football studio shows. The plan is for her to bring her first-person, lifestyle-driven approach to fans. She said: “From capturing Penn State games on the sidelines to now joining the biggest platform in sports, this journey has been incredible. I grew up watching SportsCenter with my family, and I’m proud to now be part of the storytelling that brings ESPN to millions of fans around the world.”
A graduate of Penn State University, Feeney has quickly emerged as one of the most influential creators in sports media. In 2022, she became the first-ever social media correspondent for an NFL team, the Washington Commanders, and has since covered everything from the Super Bowl to the Oscars. Her behind-the-scenes access and storytelling have cultivated a loyal following across TikTok (7.6m follows), YouTube (3.83m subscribers) as well as Instagram and Snapchat.
