Epidemic Group has acquired Stockholm-based video entertainment company Blenda Labs, expanding its operations beyond music and sound into video production.
The acquisition follows the group’s strategic announcement in April 2026 outlining plans to broaden its technology infrastructure for content creation beyond its core music catalogue. By adding Blenda Labs’ tech and workflows, the company aims to offer premium IP owners services spanning both audio and video production.
Blenda Labs has developed a proprietary production platform that combines AI-supported workflows with human creative direction to produce animation and video content. The company works with rights holders across formats.
“We are so excited to welcome the Blenda Labs team to Epidemic Group,” said Sara Börsvik, interim CEO of Epidemic Group (pictured). “We’ve always focused on building solutions that match how creators actually work today. Premium IP owners are looking to produce more content, faster, without losing creative control. Blenda has built a high-quality production system for exactly that where every creative decision is tracked, and human direction sits at the centre of every step.”
Following the acquisition, Blenda Labs will continue to operate as an autonomous business within Epidemic Group, retaining its creative team and production capabilities while gaining access to the group’s music, sound platform and other infrastructure.
“What we have built with Blenda is a production system that compounds,” said Erik Wahlberg, CEO and Founder of Blenda Labs. “Every production makes the next one better and faster, always with the magic of human creativity at the centre. Joining Epidemic Group means we can put that at the heart of how the best IP in the world gets made.”
Blenda Labs’ customer base includes companies such as CoStudios, producer of Laban The Little Ghost, and Storytel. Its productions range from films to YouTube-focused content. “Animation has traditionally required trade-offs between quality and speed,” said Viktor Linell, CEO of CoStudios. “Blenda excels in both. As they continue to scale with Epidemic, we look forward to growing our partnership together.”
