COPA90 has this week relaunched The Best Job in the World: a search for the next generation of football storytellers in the USA, Mexico, and Canada.
Explaining the concept, COPA90 said: “Over a decade ago, COPA90 kicked off a search for The Best Job in the World, unearthing Eli Mengem. This year, another search has started in North America. We are looking for the new voices of football. The people who see the game differently. The ones filming on phones, editing on instinct, and telling football stories no one else even sees.
Six creators will be shortlisted and backed with funding and production support to make the stories they’ve always wanted to tell. At the end of it, one of them will be selected as the face and voice of COPA90 leading into the 2026 World Cup. COPA90 said: “If you’re based in the US, Canada, or Mexico and you live and breathe the game — whether you shoot, narrate, remix or just obsess over it — this is your shot to shape fan culture in North America and have your story shared all over the world.”
The deadline for entry is June 26, Candidates need to submit a 60-second vertical video to introduce themselves, explain why football means more to them, and pitch the story about football in North America they’ve always wanted to tell. Hopefuls are advised to “be authentic and showcase your unique voice and storytelling ability.”
COPA90 editor in chief Daniel Parker said: “This is the sort of project you (well, I will…) remember a decade from now. Providing the platform for creators who see the game differently to shape fan culture – whether it is via vertical vlogs, docos, photography, or even new formats for the game – and cutting through a fragmented North American soccer landscape with the stories and storytellers we know will resonate with a Gen Z and Gen Alpha audience. All done in a way that is immensely COPA90-coded.”
Last week, COPA90 won BEST SINGLE DOCUMENTARY at the 2025 Digital Video Awards for Once In A Lifetime: Argentina, a four-part documentary that takes an anthropological dive into a country and fanbase on the brink of ending its 36-year wait, for the biggest prize in sport – the FIFA World Cup.
