Publicly listed Chinese media company COL Group is celebrating the rapid growth of its new microdrama platform. FlareFlow launched in late April 2025 and has just broken into the top 5 Entertainment Apps on Google Play in the US and climbed into the top 8 on Apple’s iOS Entertainment App chart within weeks.
In three months, FlareFlow said it has surpassed 10 million downloads across 177 countries and regions, while monthly user spend has grown by more than 500%. Audiences, particularly women aged 20–35, are now bingeing an average of 22 episodes a day, drawn by a rhythm of “empathy–conflict–release” storytelling.
The platform already aggregates over 1700 titles and is scaling up aggressively, with plans to produce 100 original dramas in 2025 and 180 in 2026. Genres span family conflict, romance and revenge, social realism, and suspense-driven comeback stories. Recent breakout titles include Mommy, It Hurts… Where’s Daddy?
FlareFlow said it runs on “a sophisticated, battle-tested infrastructure that combines AI-assisted creation with a data-driven content optimisation cycle”. Teams run 400 creative experiments per month — from hook strength testing to cultural adaptation trials — ensuring every title is designed for maximum resonance and conversion.
Ray Tong, CEO of COL Group, said: “FlareFlow’s rise is not an easy feat — it is the culmination of years spent mastering content, audience insight, and changing consumption patterns. Success in microdramas is never about chance; it comes from building the discipline to know when to spark emotion, when to drop the hook, and how to sustain engagement.”
