UK broadcaster Channel 4 has released a documentary that delves into one of this summer’s most surprising viral trends, the rise of ‘Ibiza Final Boss’ Jack Kay.
Explaining the premise, C4 said: “The summer of 2025 saw its fair share of unexpected social media sensations, from a three-year old advert for a travel company being used to soundtrack millions of disastrous holiday videos, to a now infamous ‘kiss cam’ moment captured at a Coldplay concert being instantly shared across the globe. But no viral phenomenon is perhaps quite as inexplicable as the 8-second TikTok clip which upended construction worker Jack Kay’s life in a matter of hours…”
A video of Kay dancing while on holiday in Ibiza was viewed over 20 million times and saw him dubbed the ‘Ibiza Final Boss’ for his distinctive look. In the documentary, Channel 4 digs deeper into Jack’s story, exploring whether or not overnight viral fame is really all it’s cracked up to be.
Produced by Flicker Productions, The Ibiza Final Boss, Haircuts and Hangovers: Untold meets Kay as he visits his barber in Newcastle to maintain his iconic trim – now one of the most famous haircuts in the world. Also interviewed is Dave Reed, a talent scout who says media interest in Jack has superseded anything he’s experienced.
The documentary follows Kay as he returns to Ibiza to reunite with the man who captured the original video that sent him viral. It also explores how one viral clip can turn regular people into instantly recognisable figures overnight and asks if, all things considered, the 15 minutes of fame are worth it in the long run.
