Channel 4.0 has partnered with Currys on branded entertainment series, Campus Clash. The first-ever tech partnership on the channel is described as “a fun AI-fuelled series, fronted by Nella Rose (Tapped Out)”. Featuring Google, Acer, Intel, ASUS and Microsoft, this series sees Manchester Metropolitan University and the University of Salford go head-to-head across a series of challenges.
Campus Clash sees a team of students from each rival university battling it out for the ultimate bragging rights. Relying on laptops, AI tools, and sheer nerve alone, these students will be locked into a hilarious battle of brains, creativity, and chaos.
In each episode, the students will take on a challenge delivered by Nella Rose (pictured). From tasks such as designing billboards to pulling off a campus-wide stunt, the teams must take on each task, with content creators, Billy the Goat and Manrika Khaira on the ground observing every move. However, only one university can come out on top.
Campus Clash is produced by Fawkes Digital, with the partnership deal led by Publicis Media Content. Lucy Smith, executive producer at Fawkes Digital, said: “It’s been a wild ride bringing this format to life with Channel 4 and Currys. Shout out to our brilliant crew who produced three days of carnage and chaos on campus, chasing students round Manchester and not dropping laptops. We’ve loved working with Nella, Billy the Goat and Manrika who brought their trademark mayhem to the series.”
Kaio Grizzelle, digital commissioning executive at Channel 4, added: “We’re excited for our viewers to see Campus Clash, as Fawkes Digital has produced a great idea that will allow some of our audience to feature in the series. With Currys often leaning into fun and mischief to speak to young audiences on social there was a clear alignment with our brand, making this series a great fit for Channel 4.0.”
Harriet Gorman, advertising manager at Currys, said: “Campus Clash is the perfect way for Currys to connect with students as they prepare for the new term. We know how important the right tech can be in helping students succeed, from powerful laptops to AI tools that support learning and creativity. Partnering with Channel 4.0 allowed us to reach this audience a way that’s authentic and entertaining.”
