Maybelline taps microdrama trend with festive series
Beauty brand Maybelline New York is riding the microdrama wave, launching a five-part festive series designed for short-form platforms and mobile viewing. The move is a strong indicator that brands will have a key role to play in the burgeoning sector. The...
Digital leaders 2026 predictions – Joe Churchill, Fan Club
All through December we’re rolling out an exclusive series of Q&As with the sector’s leading thinkers as they peer into their digital crystal balls and offer their take on what the next 12 months could bring. Fan Club founder Joe Churchill has today’s 2026...
Digital leaders 2026 predictions – Jason Mitchell, The Connected Set
All through December we’re rolling out an exclusive series of Q&As with the sector’s leading thinkers as they peer into their digital crystal balls and offer their take on what the next 12 months could bring. Today’s predictions are from The Connected...
Digital leaders 2026 predictions – Diane Glynn, Channel 4
All through December we’re rolling out an exclusive series of Q&As with the sector’s leading thinkers as they peer into their digital crystal balls and offer their take on what the next 12 months could bring. Today we hear from Diane Glynn, Director of Social at...