Netflix snares another YouTube-born hit With Matty Matheson’s chaotic culinary Series Just a Dash
Netflix’s steady raid of YouTube’s creator ecosystem continues, this time with one of the platform’s most unhinged food exports. The streamer has secured global rights to Just a Dash, the madcap cooking show from The Bear star and restaurateur Matty Matheson, marking...
Pepsi Max bets on festive chaos and creators in YouTube push
Pepsi Max has unveiled a UK YouTube channel, a strategic move that underscores how brands are increasingly betting on digital-first content to deepen engagement with Gen Z. The channel launch coincides with a five-part Christmas series produced with agency NewGen, and...
Digital leaders 2026 predictions – Athena Witter, Engine Pop
All through December we’re rolling out an exclusive series of Q&As with the sector’s leading thinkers as they peer into their digital crystal balls and offer their take on what the next 12 months could bring. Today’s predictions are from Engine Pop founder...
Channel 5 doubles down on FAST with AMC and Hearst deals – as Paramount leans into free streaming
UK broadcaster Channel 5 is deepening its third-party streaming line-up with a wave of FAST channels and on-demand libraries from AMC Networks International UK (AMCNI UK) and Hearst Networks – a move that neatly mirrors parent company Paramount Global’s wider...