UK broadcaster ITV is celebrating the strong performance of reality format I’m A Celebrity… Get Me Out Of Here! among 16-34 year-olds. Pivotal to the show’s success among young audience was a strong showing by YouTuber Angry Ginge who was declared King of the Jungle in yesterday’s final.
The live final commanded a 74% share of 16-34s. According to ITV, the programme is now the highest rating live show of 2025 for the 16-34 demographic, with the launch episode averaging an 84% share of the audience.
The show bowed out with a peak of 7.1 million viewers (average 6.4 million), with streaming hours on the ITVX platform increasing by 48% compared to the 2024 final.
Angry Ginge’s success on I’m a Celeb could prove to be a watershed moment in terms of the use of social media stars in mainstream TV entertainment shows. Indeed, there may be a rush for YouTuber signatures if George Clarke – another social media star – wins the UK edition of Strictly Come Dancing.
Niko Omilana didn’t fare so well on Celebrity Traitors. But that was because he was voted out of the show by fellow participants. In the US, Alix Earle made the final of the latest season of Dancing With The Stars. Extending the trend, Sidemen star KSI was drafted in as a guest judge on the 2025 edition of Britain’s Got Talent.
Another key question is how Angry Ginge’s success on the show will impact on his own career, with more TV opportunities sure to follow. It will also be interesting to see what impact Angry Ginge’s mainstream success has on the growth of creator collective The Bovs Boys, which he is part of. Latest figures put The Bov Boys YouTube channel at around 300,000 subs, having launched in August 2025.
