Crocs becomes latest brand to dip its toe in microdrama wave
Footwear brand Crocs is expanding its marketing playbook with a move into original scripted entertainment, launching five-episode microdrama Charmed to Meet You. Developed in partnership with Creative Artists Agency and distributed via ReelShort – the...
Japan’s Nippon TV launches vertical video division Viral Pocket
Nippon TV has launched Viral Pocket, a new division dedicated to vertical video production and micro-drama development, formalising the broadcaster’s expansion into the fast-growing short-form, mobile-first content market. The Tokyo-based media giant said the division...
Danny Baggott named creative director of Hearst Canvas
Hearst Canvas, the creator-led digital content company launched by Hearst Networks last year, has today announced Danny Baggott its first senior appointment. Baggott has been appointed creative director. He joins from Future Studios, where he served as content...
Platform appoints Rhyanna Coleman as director of strategy to drive IP growth
Platform Media has appointed Rhyanna Coleman to the newly created role of director of strategy, as the company looks to accelerate the expansion and commercialisation of its original IP slate. Coleman, who previously collaborated with Platform on launches including...