Micro Drama Breaks Cover: Inside the New Gold Rush for Vertical Storytelling
The established TV industry is peering at the rise of vertical drama with a wary curiosity. Short, serialised stories produced at breakneck speed for mobile-native platforms hardly fit the traditional idea of premium storytelling. Yet judging by the mood inside the...
Vertical video studio Holywater expands into unscripted with Love or Dare
Holywater, a leader in the vertical video market, is producing its first unscripted series, Love or Dare. Part 1 of the new show will premiere on the Ukrainian company’s streaming app My Drama on November 21, with Part 2 following on December 12. In Love or Dare,...
Studio TF1 alum Olivier Levard launches multiplatform producer Full Joy Media
Olivier Levard, former director of Newen Digital (now Studio TF1), has launched Paris-based multi-platform production company Full Joy Media. The mission of the new production company is to develop innovative formats and produce premium content in partnership with...
Spirit Studios produces interiors vodcast for Wayfair and Channel 4
Channel 4 is partnering with Wayfair on its first-ever social branded entertainment original content vodcast: Filtered Interiors. Audiences will be able to watch the series on Channel 4’s YouTube channel from November 20, and highlights will also be available on...