Brave Bison chosen to scale Guinness World Records digital footprint
Digital media and technology company Brave Bison has been selected by Guinness World Records (GWR) to lead a new strategic partnership focused on driving audience growth and monetisation across YouTube, Snap, and Meta platforms. The appointment, which follows a...
After Party Studios partners burger brand SoBe on campaign starring Asim Chaudhry
Creative production company After Party Studios has partnered with burger brand SoBe to create a riotous comedic digital content campaign fronted by Chabuddy G – aka comedian and actor Asim Chaudhry. The campaign, encompassing six pieces of content, launches...
MrBeast weight transformation video closes in on 150m views in 10 days
MrBeast’s latest YouTube video is closing in on 150 million views after just 10 days. Filmed across the best part of a year, the 36-minute video sees MrBeast’s friend Majd challenged to lose 100 pounds within one year – with the promise that he will be given $250,000...
Laithwaites backs branded entertainment series on Channel 4 Served
Wine retailer Laithwaites has become the first brand to partner on Channel 4’s new vertical video food and drink social platform, Channel 4 Served. The brand is supporting a social branded entertainment series – which sees wine creator host and expert Aleesha...