Being a Woman: The Ultimate YouTube Niche?
Lucy Smith, Creative Director and Founder of Fawkes Digital questions why there are so few female leaders in the digital-first entertainment industry. Digital platforms are reshaping the global entertainment industry, with YouTube, TikTok, Instagram et al...
The re-creator economy
TV’s heavyweights used to be depicted as slow to grasp the digital opportunity but now they are key players on social platforms, monetising their IP and forging alliances with creators. The television industry’s big beasts are no strangers to digital media. But for...
The strategy behind the launch of Good Health by Good Food
Launched three decades ago, Good Food has become the UK’s biggest food media brand thanks to its ability to diversify across platforms without diluting its core offering – trusted food expertise. So why move into health, seemingly a world away from buttercream icing...
Alternative facts; how digital channels are rewriting the factual playbook
Factual programming continues to be a mainstay of traditional TV, but there’s no question it has come under severe financial pressure in recent years. Could partnerships with digital-first producers and distributors provide an answer? The Drop investigates While...