Social media pioneer Buzzfeed has unveiled the relaunch of its flagship YouTube channel Buzzfeed Video. The channel, which has 19.8m subscribers, will have “a bold new programming slate, the return of fan-favourite series and stars, fresh creative talent, and experimental pilots set to debut throughout the fall season”.
“I’m thrilled to announce the relaunch of BuzzFeed Video, the internet’s original happy place,” said Richard Alan Reid, president of Buzzfeed Studios. “We’re bringing that spark back with new voices, fresh shows, and the same signature humour and honesty reimagined for a whole new generation.”
Among returning series is parenting series Mom in Progress (pictured). New titles include Feed Feud, a high-energy game show where Gen Z and Millennials go head-to-head in a battle of internet knowledge. Also new are Gay and Trying! and And That’s Why I Walked Away. The latter looks at the burnout and gruel of the creator lifestyle, exploring the reasons why some choose to walk away.
Among special features are Try Guys with Puppies and Buzzfeed Video Lab. In the latter, “the BuzzFeed Video Fellows will debut brand-new ideas and experimental content showcasing the next era of internet storytelling”.
Buzzfeed said new episodes of its shows will drop weekly, “and will feature viral-worthy surprises, experimental formats, and internet-defining stories designed to deliver the joy, authenticity and community our audiences have always loved.”
