Channel 4 has appointed Alex Morris as the new managing director of its Leeds-based social-first division, 4Studio. As MD, Morris will have strategic and operational control of 4Studio, playing a central role in developing and steering Channel 4’s over-arching social strategy in close collaboration with peers across the organisation.
4Studio is a pivotal part of Channel 4’s digital acceleration strategy, with the mission to create, adapt and distribute content across social media channels, working closely across Channel 4 to make this a success. To date in 2025, views of full episodes of Channel 4 programming on YouTube are up 59% year on year to 164million.
Morris joins from SB Media Group where, as chief creative officer, he helped to grow the business from a Dubai-based content creator operation into a global media company. He replaces Matt Risley who departed Channel 4 in September.
He has spent the last 15 years building and running digital first content businesses at the heart of social media and the creator economy. These include LADbible Group and Barcroft Studios, where he helped lead the business for over a decade.
Starting in January, Morris will report on an interim basis to Ruth Brougham, streaming business director, Channel 4. Brougham said: “This is a critical hire for us and one that underscores the importance of 4Studio in helping deliver our Fast Forward strategy.”
Morris said: “I’m delighted to be joining Channel 4 to lead the talented 4Studio team. It’s an incredibly vibrant and exciting time in the digital economy, full of opportunities, and I’m looking forward to building on the great work that 4Studio has done to date.”
