Stuart Dredge, Author at The Drop

The Wit showcases the hottest digital-first formats of 2025

Nov 6, 2025

Giant balls. Lego challenges. America’s most racist town. All featured in the digital-first formats shown off by The Wit’s Caroline Servy at TellyCast’s Digital Content Forum 2025 this morning. It was a compelling showcase of the newest, most creative work that...

YouTube is starting to reshape television: Enders Analysis explains how

Nov 6, 2025

Whisper it quietly, but the boundary between YouTube content and broadcast television gets blurrier by the year. YouTube formats are getting longer, with higher production values. Meanwhile, broadcasters are increasingly active on the platform, rubbing shoulders with...

Making budgets BANG: ‘How do we milk every penny?’

Nov 8, 2024

“Take away everything in your head that you think you know about production!” said Bryony Hopkins, head of production, Strong Watch Studios, as she kicked off her Making the Budgets Bang masterclass at this week’s TellyCast Digital Content Forum in London. The company...

Branded social content: ‘Don’t force the concept on the creator’

Nov 8, 2024

As more brands shift budgets into social content and forge relationships with creators, there are a lot of lessons to be learned: some from what works well, and others from unfortunate mistakes and misaligned partnerships. A panel at the TellyCast Digital Content...

The Wit showcases the hottest digital formats at Digital Content Forum

Nov 8, 2024

As you’ll know if you’ve ever watched The Wit’s presentations to a packed Grand Auditorium at MIPCOM and MIPTV, the French firm has its finger on the pulse of new shows and digital content across the world. At the TellyCast Digital Content Forum this week, managing...