Staff reporter, Author at The Drop

TheSoul Publishing is handed expanded digital content brief by Crayola

Jun 20, 2023

Digital content studio TheSoul Publishing (TSP) has extended its partnership with arts and crafts brand Crayola. Building on the success of an initial campaign that boosted Crayola’s YouTube channel performance, the expanded partnership will see TSP working with the...

Facebook adds Reels features and monetisation tools to win over creators

Jun 16, 2023

As the battle to woo creators intensifies, Facebook has released a series of updates that it says will make it “easier than ever to create Reels, build an audience with professional mode for profile and earn a steady income on Facebook.” Confronted by competition from...

The Goat serves up marketing wisdom in digital-first culinary format

Jun 15, 2023

WPP-owned social agency, ‘The Goat’ has come up with a novel way of passing on digital-first marketing wisdom – a video podcast with a culinary theme. Called ‘Served’, the pod launched at the end of May, with a second episode dropped this week....

Little Dot and Ascot Racecourse celebrate Frankie Dettori’s career in documentary special

Jun 14, 2023

Little Dot Sport, the sports division of digital content agency Little Dot Studios, has produced a one-off documentary for Ascot Racecourse featuring iconic jockey Frankie Dettori. The 25-minute special reflects on Dettori’s remarkable career and talks through his 77...

Twitch forced into u-turn over ‘bad’ branded content guidelines

Jun 13, 2023

Amazon-owned streamer Twitch has been forced into an embarrassing u-turn after attempted changes to branded content rules met with a creator backlash. The problems began last week when Twitch unilaterally announced new guidelines on how the platform’s users could...