Staff reporter, Author at The Drop

Gleam Futures makes bold stand against beauty filters

Jun 27, 2023

Creator and influencer agency Gleam Futures has called on UK legislators to toughen up the law relating to social media beauty filters like TikTok’s Bold Glamour. With the government currently preparing the details of its heavily-flagged online safety bill, Gleam...

Jellysmack teams with Culture Genesis to support under-represented creators

Jun 22, 2023

Jellysmack and Culture Genesis have unveiled a $25m initiative to support under-represented YouTube creators and publishers. The move comes at a time when Black creators drive higher media value for marketers but earn 35% less than their non-Black peers, according to...

Twitter plans pivot to video, seeks to recruit creators

Jun 21, 2023

Twitter owner Elon Musk is planning to place more emphasis on video on the platform going forward. According to reports from sources including Reuters, Twitter’s new CEO Linda Yaccarino and Musk hosted an investor presentation last week where they discussed plans to...

TikTok forges alliance with IP-driven studio Candle Media

Jun 21, 2023

TikTok has announce a strategic partnership with Candle Media, the IP-driven company behind Hello Sunshine and Moonbug Entertainment. TikTok said the deal will “leverage Candle Media’s storytelling capabilities across its business units to launch new and inspiring...

Val Morgan Digital to rep BuzzFeed brands in Australia and NZ

Jun 20, 2023

Australian digital first publisher Val Morgan Digital (VMD) has signed a strategic partnership to represent BuzzFeed and its subsidiary brands Tasty and BringMe in the Australian and New Zealand markets. The addition of the Buzzfeed portfolio means VMD will now reach...