Staff reporter, Author at The Drop

Come Dine With Me franchise enters metaverse with Minecraft

May 2, 2023

ITV Studios label MultiStory Media and metaverse specialists Metavision have partnered up to launch Channel 4’s factual entertainment franchise, ‘Come Dine With Me’ into the metaverse, with players now able to go head to head to become the ultimate dinner...

Paramount greenlights TV series from Australian digital first comedy duo

Apr 27, 2023

The Inspired Unemployed, a duo of digital first Australian comedians, have been commissioned to make a TV series for Paramount in Australia and New Zealand. The eight-parter will be produced by Warner Bros. International TV Production Australia. Jack Steele and Matt...

Drop ‘til they shop: digital retail platforms woo creators in bid to build social commerce business

Apr 27, 2023

The battle to secure poll position in social commerce intensified this week with BNPL (buy-now-pay-later) platform Klarna introducing new features ranging from AI-powered, personalised shopping feeds to creator shops. Klarna said the move would “cement the company as...

Channel 4.0 greenlights female fronted prank show, Tapped Out

Apr 25, 2023

Channel 4.0, Channel 4’s digital-first brand for YouTube, has surpassed 25 million views and attracted 104k subscribers, in just six months. To mark this milestone, the digital first channel has announced all-female line-up prank show, Tapped Out. Since its launch in...

Mars Wrigley boards FilmRise’s social media powered reality show Follow Me

Apr 25, 2023

US studio and streaming business FilmRise has joined forces with Venture 10 Studio Group and Mars Wrigley to produce a new reality competition series Follow Me, that shows fans what it takes to become famous in the social media age. Hosted and executive produced...