ITV Studios label MultiStory Media and metaverse specialists Metavision have partnered up to launch Channel 4’s factual entertainment franchise, ‘Come Dine With Me’ into the metaverse, with players now able to go head to head to become the ultimate dinner party host in a newly released Minecraft world.
Come Mine With Me, which has been created by Metavision, Blockworks and the show’s producer Multistory Media, is a bespoke experience in which players around the world are invited to enter the virtual town of Minechester to design and build a dinner party from scratch. Once there, they can shop at custom stores, from a grocer’s to a builder’s yard, and have the opportunity to discover new recipes and build a dinner party. At the end of the party, each player will give a score out of 10.
The launch of Come Mine With Me is the latest in a series of initiatives enabling the show to reach new audiences, including two FAST channels. Come Dine With Me has also developed a strong presence across social media, including Youtube, Twitter, Instagram and Tik Tok – where its hashtag has amassed hundreds of millions of views.
Pukar Mehta, COO at MultiStory Media, said: “Keeping this show fresh and relevant has been a key focus over the past few years. The concept the team at Metavision came up with for the show’s evolution into the Metaverse was perfect.” He noted that the partnership with Metavision to bring Come Dine With Me to the metaverse reflects the company’s commitment to innovation and embracing new digital platforms. By teaming up with digital content creators, they have been able to create a bespoke Minecraft world that takes the franchise to the next level.
Ryan Norrington, creative lead at Metavision, added: “The further in development we went with Come Mine With Me, the more we asked, ‘why hasn’t this been done already?’ The format feels like it was designed from the beginning to be played with friends on Minecraft. We’re excited to be bringing a cultural heavyweight like Come Dine With Me to the metaverse, where it can be discovered by a younger audience.”
