Andy Fry, Author at The Drop

Goat Films produces branded content series Credit 101 for Channel 4 & Experian, featuring Mike Wozniak

May 27, 2025

Channel 4 has partnered with Experian, the money platform, for the first time on a new branded content series to provide bite-sized financial guidance to consumers. Produced by Goat Films, the series – entitled Credit 101 – is available now on Channel 4’s...

ITV Studios factual label Plimsoll launches digital division

May 27, 2025

Plimsoll Productions, part of ITV Studios, has launched a digital division, Plimsoll Digital. Longtime Plimsoll executive Ged Mansfield has been named as creative director of development and digital, and will lead the new unit. Plimsoll Digital will develop digital...

Publicis acquires influencer marketing platform Captiv8

May 26, 2025

Agency giant Publicis has acquired Captiv8, which it describes as “the world’s most advanced end-to-end influencer marketing platform”. With its AI-powered tech and social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies,...

Prince William-backed series Guardians drops on BBC Earth YouTube channel

May 26, 2025

The UK’s heir apparent Prince William and The Royal Foundation’s United for Wildlife programme have launched a digital-first docuseries titled Guardians, which seeks to redefine the understanding of rangers and the protectors of nature, driving recognition of the...

Caspar Lee and Sasha Kaletsky’s Creator Ventures announces new $45m fund

May 23, 2025

Creator Ventures, a VC fund launched by Caspar Lee (pictured) and Sasha Kaletsky, has just announced a $45m fund to back its investments in consumer-facing internet companies. The new fund is more than twice the size of its previous $20m fund – underlining the growing...