Andy Fry, Author at The Drop

Co-op, Carat UK and Platform Media launch ‘Pop to Co-op’ comedy microdrama

Jul 30, 2026

Co-op, in partnership with dentsu media network Carat UK and Platform Media, has unveiled a new ‘Pop to Co-op’ microdrama campaign, a four-part social series designed to transform relatable convenience missions into short entertaining stories. The campaign marks...

Nuggit launches £5m Creator Support Fund

Jul 29, 2026

Creator growth platform Nuggit has launched a £5m Creator Support Fund aimed at helping UK-based YouTube creators scale their businesses through investment and operational support, as the company looks to address what it sees as a gap in financing for the creator...

Raising the stakes: investing in creators

Jul 28, 2026

Global investment bank Goldman Sachs reckons the creator economy could be worth $480 billion by 2027. No wonder traditional and non-traditional investors are lining up to back the next generation of talent For much of the past decade, creators have built businesses...

TikTok star Kyle Thomas partners Waddell Media on wildlife-themed YouTube channel

Jul 28, 2026

Wildlife creator Kyle Thomas is expanding his digital footprint with the launch of a dedicated YouTube channel, Kyle’s Wildlife Heroes, in partnership with leading Northern Ireland production company Waddell Media. The series, which drops on July 30, also marks...

Hungry Bear accelerates digital-first vision with talent hire, studio build and creator-led expansion

Jul 27, 2026

UK producer Hungry Bear Media is accelerating its move beyond traditional TV, unveiling a broader digital-first strategy that includes a senior talent appointment, new creator-led formats and an increased focus on building IP across multiple platforms. The company has...